It is no secret that using your phone to navigate the Internet far exceeds accessing it on PCs and laptops, but visit conversion to websites selling products, advertising services and presenting companies on the small screen is cut in half when compared to larger devices. This was realized by a study conducted by consulting firm Provokers.
The reason: companies design responsive web pages that take three times longer to load, besides showing script and interaction issues when opened on the smartphone’s browser, rendering them unstable and unreliable to users. According to market experts, if the first mobile environment provided by your company is negative, there are 62% chances that clients will not try again.
These problems disappear when users/clients are offered applications instead. Designed specifically for the mobile environment, your app is stable, safe and easy to navigate, so the experience of buying your product or using your service via smartphone is as satisfactory to users as it would be if they had accessed your website on a laptop.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think, in addition to planning the best online communication and marketing campaign for your business. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
